TVC Production Dubai — broadcast-ready commercials from AED 15,000, fully social-ready

TVC production in Dubai starts at AED 15,000 for a 30-second social-first commercial and runs AED 35,000–55,000 for a full broadcast TVC with cast, and AED 80,000+ for a hero campaign film on ARRI Alexa Mini with full agency workflow. Big Story's entry tier (AED 15,000) is a social-first TVC — 30 seconds, Sony FX3, single shoot day, 4-week turnaround, delivered in broadcast-safe 16:9 + 9:16 vertical cut. Mid-tier (AED 35,000–55,000) is a full broadcast TVC with professional cast, RED Komodo X, 2 shoot days, 6-week turnaround. Premium tier (AED 80,000+) is a hero campaign — ARRI Alexa Mini, full agency creative workflow, licensed music, EN + AR voiceover options, 8-week turnaround.

A TVC (television commercial) is a 15, 30, or 60-second advertising piece built to run on broadcast TV (or paid social with the same broadcast specs). It's hard-sold, has a clear product/service message, ends with a CTA, and is cleared for paid media. A brand film is a 2–3 minute cinematic piece built to make the audience feel something — narrative-driven, cinematic, often without a hard CTA. Brand films live on YouTube, the brand's website, or social; TVCs live in paid media. A TVC is an ad; a brand film is a piece of cinema that happens to be for a brand.

Yes — Big Story runs a curated Dubai casting network of 80+ professional actors, models and lifestyle talent. Casting is included in the mid-tier and premium TVC packages (AED 35,000+) and adds AED 3,500–8,000 to the entry tier. Dubai casting typically covers UAE nationals, GCC residents, Levantine, South Asian, European and African talent — most major ethnicities are available in-market. We coordinate contracts, day rates and SAG-AFTRA equivalency paperwork through our casting partner. For premium hero campaigns we run dedicated casting sessions with a casting director in attendance.

Big Story's TVC pre-production covers: (1) creative concept — 2–3 creative routes developed with the brand team; (2) script — 30, 60, or 90-second scripts with shot list; (3) storyboard — visual key frames for client approval; (4) location scout — Dubai-based locations plus international scout if needed; (5) casting — coordinated with our Dubai casting network; (6) production schedule — shoot day plan with contingency; (7) permits — Dubai Film & TV Commission permits for public locations. Pre-production typically takes 1–3 weeks and is included in the AED 15,000+ starting price.

Yes — every Big Story Dubai TVC is delivered broadcast-ready and social-ready in a single package. The deliverables are: (1) broadcast master — ProRes 422 HQ, 1920×1080 or 3840×2160, broadcast-safe colours and audio levels; (2) social cut 16:9 — H.264 MP4, 1080p, optimized for YouTube, Facebook, LinkedIn; (3) social cut 9:16 — H.264 MP4, 1080×1920, optimized for Instagram Reels, TikTok, YouTube Shorts; (4) EN + AR voiceover versions where required. All cuts cleared for paid media (Meta, YouTube, TikTok ad approval).

Big Story includes Musicbed and Artlist music licensing for social media use in every TVC package. For broadcast TV use (Mena TV, MBC, Sky News Arabia, Dubai TV), we add the broadcast license tier (+AED 1,500–4,500 depending on territory). For premium hero campaigns we work with Dubai-based composers on a custom score (AED 8,000–18,000). Custom score is the right choice when the brand wants ownership of the music and unique audio branding — it's also more expensive than library music. Big Story's music supervisor handles all clearances and provides a deliverables memo with license certificates for each platform.

Big Story's standard TVC production timeline is 4–8 weeks from brief to broadcast master: (1) pre-production (1–3 weeks) — concept, script, storyboard, casting, location, permits; (2) shoot (1–2 days for mid-tier, 2–3 days for premium); (3) post-production (2–4 weeks) — edit, colour grade, sound design, music, voiceover, EN/AR versions, captioning. Rush delivery (3 weeks on a 30-sec TVC) is available at +AED 4,500. Premium hero campaigns with international locations or celebrity cast can run 10–14 weeks.

Yes — Big Story is on the preferred supplier list of several Dubai-based media agencies (Starcom MENA, Zenith MENA, Havas Middle East, UM MENA) and produces TVCs as the production partner behind agency-led creative. Agency workflow typically adds: agency creative fees (separate from production); client approval cycles (3–5 rounds); media plan alignment (deliverable specs matched to the media buy). Agency retainers and project-based engagements are both supported. We sign agency NDAs and work within agency-supplied creative concepts, scripts and storyboards.

Yes — Big Story produces TVCs across the GCC (Saudi Arabia, Bahrain, Oman, Kuwait, Qatar) and internationally on request. International TVC production adds location crew costs, equipment carnet fees, and travel per diems. Recent international TVCs have been shot in Saudi Arabia (NEOM, Riyadh, Jeddah), London, Cape Town, and the Maldives. For multi-market TVCs, we typically shoot a master version + market-specific cut-downs for EN, AR, FR, and UR — handled by our in-house editors.

Yes — for TVCs airing on UAE broadcast (MBC, Dubai TV, Sharjah TV, Abu Dhabi TV), we coordinate with the National Media Council (NMC) for commercial clearance. UAE TV commercials need NMC pre-approval before airing — typically 5–10 working days. For paid social (Meta, TikTok, YouTube), we deliver specs that match each platform's ad policies; we don't run the ad campaigns ourselves but we coordinate with the media agency on ad creative approval. UAE TVC content for regulated industries (financial services, healthcare, alcohol-free categories) needs additional compliance review — we flag this in pre-production.